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Stacy Gastelum

HP AI Scan
2024 - current
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AI experience strategy
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Experience-led project scope and roadmap
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Qualitative research
PROBLEM
HP Print must lead in AI—uniquely positioned to fuse hardware and software, capturing scanning market growth.​
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GOAL
Design an effortless HP app scanning experience that boosts productivity and just works!​
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MY ROLE
Led cross-functional collaboration to define initial AI capabilities and presented phased opportunities to senior leadership.
1. Remote Workshops
Facilitated a series of cross-functional remote workshops to uncover current HP scan usage insights, identify user pain points, and align on key opportunities and objectives.




2. High-level Design
Defined high-level flow and feature architecture based on new AI and HP app capabilities; partnered with UI designers to deliver high-fidelity key experiences.



3. User Testing to Refine
Conducted two rounds of remote moderated testing with 24 participants to assess AI sentiment, design usability, and monetization attitudes. Presented the high-confidence target experience, enabling senior leadership’s decision to advance development.




4. MVP Delivery
Partnered with UI designers to create various scan-type prototype demos and detailed design specs for developers. (Target launch time 2025)

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