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Stacy Gastelum

HP AI Scan
2024 - current
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AI experience strategy
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Experience-led project scope and roadmap
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Qualitative research
PROBLEM
HP Print must lead in AI—uniquely positioned to fuse hardware and software, capturing scanning market growth.
GOAL
Design an effortless HP app scanning experience that boosts productivity and just works!
MY ROLE
Led cross-functional collaboration to define initial AI capabilities and presented phased opportunities to senior leadership.
1. Remote Workshops
Facilitated a series of cross-functional remote workshops to uncover current HP scan usage insights, identify user pain points, and align on key opportunities and objectives.




2. High-level Design
Defined high-level flow and feature architecture based on new AI and HP app capabilities; partnered with UI designers to deliver high-fidelity key experiences.



3. User Testing to Refine
Conducted two rounds of remote moderated testing with 24 participants to assess AI sentiment, design usability, and monetization attitudes. Presented the high-confidence target experience, enabling senior leadership’s decision to advance development.




4. MVP Delivery
Partnered with UI designers to create various scan-type prototype demos and detailed design specs for developers. (Target launch time 2025)

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