top of page
Stacy Gastelum
Samsung Knox
Enterprise Solutions
2017-2021
-
Design System for Knox platform
-
IT admin device management web portal
-
Global UX team management
-
Design Thinking process advocate
PROBLEM
Samsung Knox must streamline its time-to-market development and revamp its legacy design to maintain leadership and meet the growing enterprise demand for device management and security.​
​
GOAL
Build a scalable design system to modernize Knox solutions, optimize IT admin workflows, and accelerate releases across the Knox Enterprise suite.​
​
MY ROLE
Unified the global UX team as Head of Design, led a platform-level design system, optimized IT admin workflows across multiple Knox solutions, and established the Design Thinking UX practice within the large Knox organization.
1. Discover Opportunities
1.1 Leadership Interviews & Cross-functional Journey Mapping Workshop
Led an in-person discovery workshop with senior leadership and global cross-functional subject matter experts to identify customer journey pain points and align priorities.
Business needs:
Ambitious revenue target​
Fast-track new cloud solutions
Support new B2B2C use cases
Customer needs:
A quick and easy way to manage enterprise mobile devices with policies that enhance security, privacy, and customization.
1.2 UX Assessment
Fragmented Design System
Existing solutions were built on different systems and lacked a consistent design language.
_edited_edited.jpg)
_edited.jpg)
Confusing Information Architecture & Workflow
Disconnected workflows forced IT admins to perform duplicate tasks and led to conflicting device policies, causing user frustration.
2. Align Design Strategy & Experience Vision
2.1 Guiding Principles
Defined guiding principles rooted in user pain points and needs to steer my design team.
2.2 Visual Design
Gained global senior leadership buy-in with high-fidelity directional visual mockups and successfully pushed new visual language to other design partners.
2.3 Optimize Workflow & User Journey
Centralized common management for devices, resellers, and licenses across various solutions into a single web console to streamline the admin workflow and journey.
Before
Managing a single device requires repeated actions and switching between various consoles.
After
Admins can easily accept new devices, update licenses, and invite other users with role-based access control (RBAC).
3. Web Console Key Improvements
3.1 Information Architecture
Explored different navigation system designs and arrived at the most scalable pattern to accommodate various admins’ needs, as well as the growth and complexity of the Samsung Knox platform.
3.2 Design System UI
Defined UI elements based on the aligned visual language and collaborated with the front-end team to develop reusable components.
3.3 Sign Up
Added additional sign-up hooks on the product website, including a free trial to entice customers and a work email requirement to prevent errors during enrollment.
Before
Product Website
Signup flow
After
Product Website
3.4 First-time Experience
Guided first-time experience helping admins navigate the web console and start their first workflow.
3.5 Dashboard - Device Health Overview
By providing a device health overview on the dashboard, it eliminated the burden on admins of sorting device tables—limited to 100 devices at a time—and significantly shortened their workflows.
Before
Device status is only visible one page/100 devices at a time
After
Quick overview and easy to address device errors in bulk
3.6 Dashboard - Quick Actions
Before
Admins needed to go through each tab manually to access the status and take action, often missing critical errors and dealing with cumbersome workflows.
After
Action-driven view enabling multiple admins to quickly take role-relevant actions.
3.7 Sliding Panel
Enables uninterrupted workflows and easy access to manage bulk actions.
4. Customer Panel Validation & Roadmap Planning
4.1 Validated With Customer Panel
Enterprise customers are not easily accessible for testing. I partnered with product managers from each solution and established a customer panel of 11 clients to validate new designs and provide ongoing input for future iterations.
4.2 Experience-led Cross-functional Roadmap Planning
Overhauling multiple consoles and changing the fundamental architecture required strong collaboration with product and development teams. I worked with development teams to break down design deliverables for phased releases and aligned with product managers on experience-led prioritization.
4.3 MVP Launch & Three New Consosles (2018-2019)
The MVP Design System was released in October 2018 for the existing consoles: Knox Mobile Enrollment and Knox Configure. Quickly followed by the launch of new solutions—Knox Guard, E-FOTA, and the Knox Reseller Portal—in 2019.
2018
2019
4.4 Launched Unified Experience Vision - Samsung Knox Admin Portal
Between 2020 and 2021, the vision came to life with the unified Samsung Knox Admin Portal, offering a centralized device management experience.
4.5 Red Dot Winner 2023 - User Interface, UX/UI Design
The Samsung Knox Admin Portal won the 2023 Red Dot Award for its user-centric, research-driven interface, offering users clear insights into device health, admin, and license management.
_edited.jpg)
5. Accomplishments
6%
Sign up conversion rate increased
(400k+ visitors yearly)
85%
user satisfaction improvement
30%
development efficiency increased to launch two new products
Top
10% performer recognition awarded to my entire local UX team
bottom of page