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Case Studies

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HP Print -

Setup & Onboarding

Defined the vision for a fast, intuitive HP printer setup by streamlining physical and digital journeys, overcoming execution challenges.​

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UX STRATEGIST | 2021 - 2025

Design Ops & Strategy | Blueprint Systems | Large-scale Collaboration | Qual & Quant A/B Testing

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AI

Chatbot

Stacy's Assistant is a conversational UI. Created an AI-powered chatbot using Vibe Coding, uncovering key insights at the intersection of design leadership and AI.​

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AI EXPERIMENT | 2025

Agentic AI | Conversational UI | Voice Assistant | Prompt Design | Vibe Coding | Thought Leadership

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Samsung Health -

Actionable Insights

Delivered timely, personalized, action-oriented coaching based on users’ health patterns and preferences to help them achieve their goals throughout their journey.

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PRINCIPAL DESIGN LEAD | 2016 - 2017

Intelligent Logic framework | User Engagement | Team Leadership

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Samsung Knox -

Enterprise Solutions

Built a scalable design system to modernize Knox, streamline workflows, and accelerate enterprise and cloud strategy—earning a 2023 RedDot Award for Interface Design.

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HEAD OF DESIGN, GLOBAL B2B | 2017 - 2021

Design System Launch & Adoption | Web portal | Global Design Ops Scaling and Management

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HP Print -

AI Scan

Designed an effortless HP app scanning experience with AI/ML that boosts productivity and just works!

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UX STRATEGIST | 2024 - 2025

Experience-led Innovation | Remote Workshop Facilitation | Qualitative Research

Archived Case Studies

Over the years, I’ve had the chance to explore bold ideas, bring products to life from the ground up, and work alongside some truly inspiring people. These experiences have shaped who I am as a designer and leader. The projects below are keepsakes—reminders of the challenges we tackled and the amazing teams I got to be part of.

2012 - 2016
UX Design Lead
Responsible for defining next-gen user experience for Samsung mobile services. Led user-centric design initiatives with a small team of UX designers and researchers for various mobile core experiences.
Received "Team Builder Award" in 2014 for outstanding mentorship and establishing design culture.

2005-2012
Interaction & Visual Designer
Launched zero-to-one products: Defined and delivered core UX/UI experience for the Dell "Streak" mobile & tablet family: Home launcher, Widgets, Gallery, and Call apps.
Excelled in a fast-paced startup environment: Created widget icons, UI design and conducted design QA to launch award-winning "Sansa Connect", a Wi-Fi media player.

“The only way to make sense out of change is to plunge into it, move with it, and join the dance."

~~ Alan Watts ~~

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